My 67 Minutes – 2021

In collaboration with…

2020 was a year of significant world events reinforcing the need for us all to learn more about the diversity of our society and celebrate each other for our differences and the contributions we all make.

Nelson Mandela’s fight for justice began in 1942 and for 67 tireless years he continued to fight for social justice and human rights and the Mandela8 My67 Minutes programme is designed to enable you as an individual, or collectively as part of a group to celebrate diversity in the workplace or your community by giving 67 minutes of your time to do an act of kindness for your colleagues, neighbours or friends to really embrace a celebration of diversity.  

In recognition of last year’s world events and our collaboration with the National Probation Service, this years’ programme will start in March, and will also include Black Inclusion Week on 10th – 16th May, culminating in Mandela Week 12th – 18th July – incorporating Mandela Day, Nelson Mandela’s birthday on the 18th July itself.

Our Roots and Wings participants taking part in #My67Minutes

Mandela8 are thrilled to be working in collaboration with the National Probation Service for this year’s My 67 Minutes Programme, across Merseyside, Cheshire, Cumbria, and Lancashire.

The North West Region of the National Probation Service are delighted to be working with Mandela8 in this year’s My 67 Minutes campaign. The last 12 months have been particularly hard for our staff and Service Users in these unprecedented times, with pressure, stress, worry, grief and isolation a common feature in many lives.

Never has there been a better time, particularly as we gain some strength from looking towards more hopeful months ahead, to think about the importance of kindness and to take some perspective. A small act can make the world of difference to someone’s life.

A deep breath and a moment of reflection can give us space to appreciate what we have ourselves and what others do not. Bringing these strands together brings people together. We are proud and excited to be supporting the Mandela8 campaign to create a more hopeful and inclusive future.

Sarah Ward
Head of Operations, National Probation Service, North West Region

Mandela8 are also honoured our programme has been included in Black Inclusion Week as part of a national programme of activity in remembrance of George Floyd.  It is important we learn from the atrocities of racism to ensure we shape a better world for the future.

“Black Inclusion Week are delighted that the Mandela8 ‘My 67 Minutes’ programme is part of our week long schedule of events. We are excited to see this inspirational programme celebrated nationally and we’re delighted that our support will help it reach a UK-wide audience for 2021.”

Aggie Mutuma
Black Inclusion Project

Over the next three months Mandela8 will be highlighting YOUR great work as part of the My67 minutes programme.  Our dedicated hashtag for you to share your activities is #Mandela8My67

Need some ideas?

Here are a few ideas to get you started. All can be suitably adapted for social distancing and current national lockdown guidance :

“What good deed are you going to do today for someone that will make their life better?” – Dr Makaziwe Mandela.

A Mandela Presentation – learn more about Nelson Mandela and his values and a bit about the work of Mandela8 and present your research to your family, friends or peers.

Litter Picking – take part in – or help arrange – a litter pick for your local area or community group.

Photographs of Princes Park – take a new photograph of Princes Park – or search online for historical images – and share your photos online (don’t forget to tag Mandela8 and use #Mandela8My67)

Quote for Mandela – post a quote from Nelson Mandela on social media or another leader that has inspired you (don’t forget to tag Mandela8 and use #Mandela8My67)

Chalk a Design or Quote – chalk colourful floral designs or patterns, or write an inspirational Mandela quote in a park or on a pavement in your community.

Plant for Mandela – whether it’s a new tree in your community, a plant in your garden, or some veg on your window sill.

Cake and Coffee Morning – arrange an event in your workplace or community to celebrate diversity through talking and learning about Nelson Mandela (restrictions allowing).

Raffles & Quizzes for Charity – arrange a raffle or online quiz to raise funds for a charity of your choice.

Walk and Talk – plan a 67-minute walk for staff, community members or with friends (restrictions allowing).

Poster Competition – design an inspirational poster in your local schools or youth groups.

Foodbank Donations – gift food items to your local foodbank.

Long Walk To Freedom‘ – purchase an adult or children’s version of Nelson Mandela’s book and gift it to a colleague, friend or neighbour.

Digital Aid – help an elderly friend or relative learn how to use Zoom.

 Lockdown Pen Pals – write a letter to someone who is shielding or in a care home.

Volunteer with the Friends of Princes Park or the Friends of Princes Avenue and find out how you can make a difference in your community.

Remember to take pictures or videos of all your activities and post them to social media using the hashtags #Mandela8My67

Please use our IDEAS BROCHURE for inspiration and give consideration to whatever you do complying with social distancing guidelines and digital solutions.

Key dates to remember:

Black Inclusion Week: 10th – 16th May

Mandela Week: 12th – 18th July

Mandela Day: 18th July


My 67 Minutes Ideas Brochure (2021)Download
My 67 Minutes Poster (2021)Download
My 67 Minutes School Pledge (2021)Download

Nelson Mandela School Presentations – UPDATE COMING SOON!

Purchase ‘Long Walk to Freedom’ Book – Adults and Childrens versions via our friends at News From Nowhere.

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